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Imagine if your best clients helped you sell your services or products.
Imagine if they sold convincingly to your dream customers.
Imagine if they did this while you sleep!
With great testimonial videos, this is exactly what happens.
Everyone knows that people buy from people. People buy socially and follow the herd when they make decisions.
Have heard of social proof? People want to know what other people think BEFORE they buy.
Think about Amazon, TripAdvisor, Trust Pilot and all the businesses built on reviews.
This is basically social proof. It’s what people look for.
But people don’t trust reviews as much as they used to. They know many are paid for or faked.
Now people want more.
They want to see other customers, they want to hear them, they need to believe they are real. They want to look them in the eye!
People desperately seek authenticity. They’re bored with advertising, over-promises or straight lies. They crave truth, trust and connection.
An authentic testimonial video is one of the most powerful sales tools you could ever invest in. But only if it’s done the right way and used effectively.
Videos need to feel genuinely authentic, they need to connect emotionally, they can’t be too polished, but need to be polished just enough.
Authentic videos can’t use actors and can’t feel like they are scripted. This is the challenge…
How do you take your biggest fans and teach them to be authentic in front of the camera?
It’s tricky, but that’s what we do…
Our vision is to deliver the most effective digital communication strategies possible. Video has always been at the heart of what we do.
We came from large TV and digital agencies where we ran advertising for brands like Xbox, 02, and Compare the Market.
At Electric we’ve created videos for big names such as Mercedes Benz, Google, Carlsberg, and many other famous brands.
But don’t let that scare you off!
Our goal has always been to create cost-effective marketing that delivers results to as many clients as possible.
Over the years we’ve optimised how we produce video and found a way to create results at a great price point.
We have almost 20 years experience in digital marketing and skills across website design and build, video production, copywriting, paid advertising and marketing funnels.
Currently, we create videos and run marketing for clients around the world including Law Firms, Accountants, Coaches, Retailers and a whole range of other businesses.
When you work with Electric we will make the whole process easy for you.
It starts with a free 15-minute call to see if this approach will work for your business or not. There is no commitment at this stage and we might advise you to not go forward.
We’re totally honest and transparent. Sometimes you won’t have a product or service that will work with testimonials and we will tell you. As a minimum, you’ll need some happy customers or clients of course!
Once we all agree to go ahead, we create your customized video shoot plan.
I assume you want an easy life?
Great! We do all the hard work. We can reach out to clients on your behalf, manage the logistics and work with you to craft the key messages that will make your videos pop!
We set up the shoot, find the location and all that good stuff so you don’t have to.
Then comes the magic….
Before the shoot, and on the day, we use our unique coaching system to relax your clients and help them tell their story in an authentic and believable way.
This is what makes us different.
Not everyone can be coached, so we generally shoot twice the number of people just in case.
After the shoot, we go through all the footage, pull out the best bits and edit into compelling video testimonials.
Once they are ready we share these with you over WeTransfer or upload to your YouTube channel for use on your website, emails or social media.
The whole process takes 2-4 weeks depending on the availability of your clients.
Maybe you want to go even further even faster?
If you want even more benefit we can provide a range of options depending on your budget and your desire to grow quickly. An example of this would be setting up Facebook or YouTube video testimonial ads that target your perfect prospects.
A client selling your business is 10x as powerful as you selling your business.
A client selling your business is 10x as powerful as you selling your business.
OK so you probably know that video can be expensive. That’s true.
Some video production companies will charge you tens of thousands of pounds.
When we worked in TV advertising where the cost could easily run into hundreds of thousands of pounds.
Don’t panic!
We’ve spent years streamlining our process to give you great quality at a great price.
Our packages are affordable to most established businesses who are able to invest in their growth.
Is it worth the money?
Like anything in life, it depends on what you do with your assets.
If you keep them on your hard drive they will do nothing. So don’t do that!
We want to make it as easy as possible to succeed online. Remember your first discovery call is completely free and there’s no commitment, so there is no risk or cost to you.
Fill in the form on this page to get started…
Complete the form below for a free 15-minute strategy call